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Facebook achieving absurd new heights of enshittification by now charging a subscription of at least $50/mo to... post more than two links a month to your own Facebook page. Covers comments too. Subscription not even available in UK yet. Don't know why we bother with them.
Their documentation about this: https://www.facebook.com/help/1929252614431792
Yep. They’re trying to convert free business page users into paying customers.
Now that I think on it, it’s kinda odd one can advertise their business for free on another business’ platform.
No different than the phone book. Their business is selling ads (and your data).