

It means if you received an email saying “thanks for your purchase of a razor” you will get ads for razor blades. They’ll scan all your emails and build an “advertising profile”; similar to that Amazon thing that happened a while ago. If they know enough about you, the ads will be extremely targeted; like an automated spear phishing mounted turret that targets your most private weaknesses. Track your period in an app and they’ll sell you menstrual products on a schedule. Get a food delivery order and now they know what food you like. Email your family about an upcoming vacation and they’ll sell you plane tickets and travel insurance

Exactly. Families are extremely varied in logistics and presentation… Businesses in their ivory towers imagine a stereotypical nuclear family where everybody lives in the same house. Out of 5 families I personally know; only one fits that description.