

TV and radio managed just fine for years without targeted ads. They targeted the ads based on the content. Saturday morning cartoons advertised toys and ceral. Daytime TV advertises medicare advantage plans for retirees. Country radio advertises white hoods or whatever.
Meanwhile, subscription services without ads also made money.
Targeted ads were never necessary. Outlaw them and the internet and media companies won’t disappear.


You can still target ads based on location, but you do it through targeted content like they used to, which also g9ves us more diverse content.
When a local business wanted to put an ad out and didn’t want to go nationwide, they’d advertise in the local paper. Now they just pay Google to target people, which is why 90% of local news has died.